After more than a decade of dormancy, renowned men’s magazine Esquire relaunches in Vietnam this 2025. The magazine has been running in the country since 2013, but stopped in 2017 due to re-evaluation.
This 2025 relaunch celebrates modern masculinity and honors the trailblazers that are shaping Vietnam’s cultural and creative landscape. During the relaunch party at Sofitel Saigon Plaza, the CEO of Sun Flower Media, the publishers of Esquire in Vietnam, said this about the upcoming magazine: “As Vietnam steps confidently into a new era of excellence, there has never been a better time to relaunch this iconic title to inspire today’s Vietnamese men.”
Esquire Vietnam relaunched digitally last July, while physical prints will be printed four times a year, starting this September. Saigon and New York-based culture writer Dan Q. Dao is the publication’s new Editor-in-Chief, alongside Joshua Turner, who will be the brand’s publisher and oversee sales and business development.
Actor Lien Binh Phat in Esquire Vietnam’s relaunch front cover
Actor Lien Binh Phat is the first star to grace the cover of the magazine for its relaunch, making for a perfect picture of resilience and determination. He’s best known as a self-made star who learned the ins and outs of the industry by himself, which helped him become who he is today. Phat is the epitome of what it means to be a Vietnamese man: confident, determined, and unafraid to assert himself. Joining Phat in the special relaunch issue are 35 other influential figures who are shaping Vietnam in the fields of technology, business, sports, music, and cinema.
Esquire Vietnam promises to become a publication that will celebrate men’s style, culture, and individuality to help them become the best version of themselves. Follow Esquire Vietnam on Facebook and Instagram for more exciting men’s lifestyle content.