The Estée Lauder Companies, a global distributor of beauty products, raises awareness for breast cancer, continuing a three-decade legacy of advocacy. Marking its 33rd year this October, the brand renews its call for early detection among Filipinos..
Launched in 1992, the company’s Pink Ribbon campaign for breast cancer awareness has become a symbol of hope and prevention among women, especially the youth. The call remains persistent in the Philippines, where breast cancer is still the most common cancer and the second leading cause of cancer-related deaths among women.
At a recent event in the Sheraton Hotel in Manila, Estée Lauder Philippines held a discussion with volunteers and survivors about the importance of regular breast-related health screenings. The campaign shares the cause with inspired individuals from Estée Lauder Philippines, Helping Women Among Others Foundation (HWAO), and internet personality Cesca Litton-Kalaw, together with her family, who have continued to fight against the disease.
Among the speakers were Tang Singson from HWAO, oncologist Dr. Marvin Mendoza, and sisters Cesca and Issa Litton, who shared their personal experiences on the importance of early testing and emotional support. Cesca, who has undergone chemotherapy after a diagnosis in late 2024, shared her personal story and her journey towards recovery.
As part of Estée Lauder Philippines’s efforts, a part of the proceeds from its Pink Ribbon products will go towards funding breast cancer research and treatment, both locally and globally. For more information about their efforts, visit the Estée Lauder website.