By: Hiacynth Ablanez
What if we tell you that two of everyone’s favorite drinks are joining forces for an epic brand collaboration?
Jack Daniel’s and Coca-Cola have partnered up to deliver a one-of-a-kind cocktail drink entitled #JackAndCoke. Popular soft drink brands have started releasing alcoholic variants of their drinks recently, with Coke going big with this tie-in.
The #JackAndCoke will be placed in a ready-to-drink can and sold in regular and zero sugar (only contains 5% alcohol) options.
Lawson Whiting, Brown-Forman Corporation CEO and President said in a statement, “This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable.”
“We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand.” Coca-Cola Company Chairman and CEO, James Quincey added.
This newest cocktail in a can will be available in stores later this year 2022.
Photo by THE COCA-COLA COMPANY illustration Warren Espejo