Sony Introduces BRAVIA XR TV Lineup for 2023

by Matthew Escosia
Bravia-TV-2023
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Four new models have been announced to round out Sony’s highly anticipated lineup, with new features including XR Clear Image and Acoustic Center Sync, for a fully immersive at-home theatre experience

Sony Electronics Inc. announced its 2023 BRAVIA XR™ TV Lineup, with Cognitive Processor XR™, for the ultimate home entertainment experience. There are four new models in the BRAVIA XR line: X95L Mini LED, X90L Full Array LED, and A80L OLED. All models have the updated Cognitive Processor XR and are equipped with features that provide an immersive experience for watching movies, streaming apps, gaming, and more.

Key BRAVIA XR lineup features

BRAVIA A80L_Quarter-View

BRAVIA A80L

For an incredibly lifelike experience, the Cognitive Processor XR replicates content the way people see and hear. It enables better backlight control for increased local dimming zones, increased brightness, and declared blooming. Plus, its 2023 iteration enters a new chapter in its development with advanced XR Clear Image, found in select models, that further reduces noise and blur in motion, creating scenes that burst with life.

All models also offer Acoustic Center Sync. When paired with Sony Home Audio products, such as the HT-A9 Home Theatre System or the HT-A7000, HT-A5000, and HT-A3000 soundbars, viewers can expect a truly exceptional at-home movie viewing experience.  This is because the Acoustic Center Sync synchronizes the TV’s audio system with select Sony soundbars and AV receivers to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound. Sony’s soundbars offer 360 Spatial Sound Mapping so it also generates phantom speakers and sound field optimization.

Other new audio features include the Acoustic Multi-Audio+TM, found in the X95L model, which uses frame tweeters to elevate the sound to match the image on screen. Meanwhile, the A80L models feature Acoustic Surface Audio+TM with actuators that vibrate to produce sound from the entire screen, perfectly matching what’s playing on screen.

For gamers, the 2023 BRAVIA XR lineup is also perfect in taking their PlayStation® 5 gaming to the next level. Exclusive features such as the Auto HDR Tone Mapping and Auto Genre Picture Mode generate optimized picture quality while gaming and streaming. There is also an easy-to-use and quick-access Game Menu for tailoring game settings like turning on or off VRR or Motion Blur Reduction and increasing the brightness in dark areas to easily spot objects and opponents with the Black Equalizer.

BRAVIA X90L_Quarter-View

BRAVIA X90L

Whether gaming or simply watching, the new models’ XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautifully natural colors.

Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use. At present, Sony is reducing overall plastic usage by approximately 60% and is cutting emissions by approximately 15% by using smaller and lighter packaging during transportation. The new Eco Dashboard included on all 2023 models also makes it easier for users to customize energy-saving preferences and settings.

“We are excited to bring a new lineup that continues to bring Sony’s best spatial entertainment and gaming experiences with picture and sound,” said Wada Hideyuki, Marketing Director, Sony Philippines. “Sony is proud to offer a full suite of home entertainment options for all of our consumers.”

Other BRAVIA XR lineup features

Purchasing the 2023 BRAVIA XR TVs, even non-BRAVIA XR ones, also comes complete with the BRAVIA CORE app. It is a pre-loaded movie service that comes with up to 10 movie credits to watch the latest releases and popular classics and additional movies with up to 12 months of unlimited streaming.

With BRAVIA XR technology, Pure Stream™, and IMAX® Enhanced, content is delivered with stunning visuals and expressive sound quality. Featuring BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings including IMAX® Enhanced mode to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features.

For anime enthusiasts, there is also a Crunchyroll® remote button that gives BRAVIA users one-touch access to one of the world’s largest anime libraries, a collection of more than 18,000 hours of anime, comprising more than 44,000 episodes and feature films, translated in multiple languages. Simulcasting is also accessible, so Japanese titles can be watched from abroad following the broadcast in Japan.

To further enhance the new models’ capabilities, consumers can also purchase the BRAVIA CAM, which detects the viewer’s position to optimize the picture and sound according to room environment and viewing distance.

Consumers can also enjoy 700,000+ movies and TV episodes, plus live TV, all in one place thanks to Google TV. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across apps.

New Sony TV Models and Key Features

The BRAVIA XR X95L 4K HDR Mini LED Google TV is available in 85” class. Apart from the above features, you also get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, Variable Refresh Rate, and Auto Low Latency Mode. Not to mention it has X-Anti Reflection & X-Wide angle, which minimizes reflection for a distraction-free viewing experience and provides vivid real-world colors from any angle while retaining brightness.

BRAVIA X95L_Quarter-view

BRAVIA X95L

The BRAVIA XR X90L 4K HDR Full Array LED Google TV shares the same features as the X95L and is also available in 75” class, 65” class and 55” class.

Finally, the BRAVIA XR A80L 4K HDR OLED Google TV can be purchased in 77” class, 65” class, and 55” class. XR OLED Contrast Pro and XR Triluminos Pro technologies allow the consumer to feel the beauty of OLED with brightness approximately 110% compared to the previous year’s model – the A80K, with immersive depth and realism, pure black, detailed shadows, and billions of accurate colors.

Pricing and Availability

The new BRAVIA XR TV lineup and retail pricing will be available soon in the Philippines. For more information on new Sony television models, please watch Sony’s BRAVIA XR announcement video here or visit the BRAVIA XR website at https://www.sony-asia.com/electronics/bravia-xr-tv

For more information on all Sony televisions, please visit https://www.sony-asia.com/bravia/gallery.

About Sony Electronics Asia Pacific Pte. Ltd. 

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional headquarters for Sony’s electronics business, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services, please visit www.sony-asia.com.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit www.sony.net.

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