Smart Communications has officially announced that Hollywood actor Chris Evans is their newest celebrity endorser.
The ‘Avengers’ star headlines the Philippine telco brand’s “Live Smarter for a Better World” campaign that has previously featured high-profile ambassadors.
In a two-minute announcement video released by Smart, Evans shared an inspiring monologue of how being better for the world is essential during this challenging period. He ended by saying the brand’s famous catchphrase “Sim-ple, SMART ako.”
Watch the video here:
The commercial is directed by Pasal Heiduk, an acclaimed filmmaker who directed the likes of Hugh Jackman in the past.
Prior to Chris Evans, the telecommunications company had tapped Crash Landing On You co-stars and real-life couple Hyun Bin and Son Yejin, and worldwide acclaimed K-pop group BTS as their brand ambassadors.
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