By: Sophie Querijero
Did you know that Starbucks is celebrating its 50th year this March? Established in 1971, the Seattle-based brand grew exponentially in popularity and, after five decades of serving coffee all over the world, is one of the most-known brands today. The global coffee chain is releasing a collection of limited-edition drinkware to celebrate the important milestone and to give their customers something to look forward to.
The 50th Anniversary Collection is one that pays homage to the brand’s logo of the Siren, which the website says is their “symbol of optimism for the next 50 years as she heralds a sustainable future for coffee.” The limited-edition collection features the Starbucks Siren with a color scheme of teal green, blue, and brown with various finishes and gold and metallic accents.
The brand’s signature 50th Siren is featured heavily on its merchandise, including a 10oz glass mug, a 12oz ceramic mug, a 16oz water bottle and a 16oz tumbler. They also creatively make use of the Siren’s tail as a design element for their 12oz glass mug.
The wide array of Starbucks limited-edition merchandise also has non-drinkware items including a coffee bag ornament for your accessorizing needs and a recycled tote bag as an friendly reminder to shop green.
You can find the Starbucks 50th Anniversary Collection in their physical branches (availability may vary per location) and the Flagship Store in Lazada.