By: Dustin Angeles
Pantone, the global authority on color, has announced the color for the year 2022: “Very Peri”.
Very Peri, or Pantone 17-3938, is a “dynamic periwinkle blue hue with a vivifying violet-red undertone” which “blends the faithfulness and constancy of blue with the energy and excitement of red” according to a statement by the company. This is the first time Pantone created a new color for its color of the year, since it displays a spritely, joyous attitude and dynamic presence that brings out creativity, imagination, and courageousness.
“Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us,” according to Laurie Pressman, Vice President of the Pantone Color Institute.
What are your thoughts on Very Peri as the official color of 2022? Share your reactions in the comments section below!