A golden collaboration is happening between the LEGO Group and Netflix with the first ever LEGO set of K-Pop Demon Hunters. The award-winning film grossed over 482 million views between July to December 2025 and reached the Billboard Hot 100 with its Grammy-winning song “Golden.”
LEGO Group announced the partnership on February 4 and opened pre-order for Spring 2026. While no details have been revealed of what the first set is going to look like, the teaser video they released is an iconic scene of Derpy knocking over a flower vase. The set is launching in Summer and is designed for 9+ years old with a promise of being a set that’s great for play and display. Sets are said to be inspired by the fan-favorite scenes in the Netflix/Sony film. New sets will be released by 2027.
“We are over the (hon)moon about this new collaboration! KPop Demon Hunters and LEGO fans will finally get to combine their passions and immerse themselves in the world of KPop Demon Hunters through LEGO building. The movie has taken the entire world by storm, and we just couldn’t wait to work with Netflix on this one. We hope fans will be as excited about the sets as we are!,” said Lena Dixen, SVP, Product Group, Core Businesses at the LEGO Group in a press release in Billund, Denmark.
Marian Lee, Chief Marketing Officer at Netflix also shared in the same press release, “As KPop Demon Hunters continues to break records both on and off screen, we’re delighted to continue expanding this world IRL and partner with the LEGO Group for a brand new collection of beautifully designed and authentically-detailed sets – FOR THE FANS!”
For more information, visit the K-Pop Demon Hunter x LEGO website for more updates on the upcoming LEGO set.